Course curriculum

  • 1
    1. Introduction
  • 2
    2. Before You Start: What is a Social Media Strategy?
  • 3
    3. Setting Strategic Goals
  • 4
    4. Choosing the Right Social Media Strategy
  • 5
    5. Administrative Considerations
  • 6
    6. Evaluating Your Success
  • 7
    7. How Hootsuite Helps with Social Media Strategy [OPTIONAL]
  • 1.1 Course Overview 1.2 Course Materials
  • 2.1 Before You Start: What is a Social Media Strategy? 2.2 The Value of a Social Media Strategy 2.3 Overview of Social Media Strategy Components and General Best Practices 2.4 Conducting a Social Media Audit 2.5 Quiz
  • 3.1 Setting Strategic Goals 3.2 Setting Objectives, KPIs and Key Supporting Messages 3.3 Specifying Brand Persona and Voice 3.4 Quiz 3.5 Community Discussion
  • 4.1 Choosing the Right Social Media Strategy 4.2 Strategies and Tools to Consider 4.3 Factoring in Timing and Key Dates 4.4 Putting Together a Content Game Plan 4.5 Quiz
  • 5.1 Administrative Considerations 5.2 How to Set Up the Roles and Responsibilities on Your Team 5.3 Creating Social Media Guidelines and Policy for Your Company 5.4 Creating a Critical Response Plan 5.5 Quiz
  • 6.1 Evaluating Your Success 6.2 Applying Quantitative and Qualitative Measurement to Your Social Media Strategies 6.3 Using Data to Adjust Course 6.4 Quiz 6.5 Recommended Next Steps
  • 7.1 How Hootsuite Helps with Social Media Strategy 7.2 Introduction to Hootsuite Organizations and Permissions 7.3 An Introduction to Hootsuite Analytics 7.4 How to Use Boards in Hootsuite Analytics