Course curriculum

  • 1
    1. Introduction
  • 2
    2. Creating a Content Strategy for Social Media
  • 3
    3. Content Curation and Creation for Social Media
  • 4
    4. Best Practices for Sharing Across Networks
  • 5
    5. Measuring the ROI of your Content Program
  • 6
    6. How Hootsuite Helps with Creating and Sharing Content [OPTIONAL]
  • 1.1 Course Overview 1.2 Course Materials
  • 2.1 Creating a Content Strategy for Social Media 2.2 The Value of Content in a Social Media Strategy 2.3 The Importance of Developing a Content Strategy ‹ 2.4 Creating a Content Strategy for Social Media 2.5 Creating a Content Calendar and Using It Effectively 2.6 Quiz
  • 3.1 Content Curation and Creation for Social Media 3.2 What is Content Curation vs. Creation ‹3.3 Content Curation for Social Media 3.4 ‹Content Creation for Social Media ‹ 3.5 The Value of a Business Blog for Your Content Strategy 3.6 Quiz
  • 4.1 Best Practices for Sharing Across Networks 4.2 Effective Best Practices for Sharing Content 4.3 Best Practices for Sharing Content on Twitter ‹ 4.4 Best Practices for Sharing Content on Facebook 4.5 Best Practices for Sharing Content on LinkedIn Company Pages ‹ 4.6 Best Practices for Sharing Content on Instagram ‹ 4.7 Best Practices for Sharing Content on Pinterest 4.8 Best Practices for Sharing Content on YouTube 4.9 Quiz
  • 5.1 Measuring the ROI of your Content Program 5.2 Content Metrics to Track 5.3 Putting Content Measurement Data to Work 5.4 Quiz
  • 6.1 How Hootsuite Helps with Creating and Sharing Content 6.2 Composing and Scheduling a Message 6.3 Using the Hootsuite Publisher 6.4 Advanced Publishing Tactics 6.5 Scheduling Messages in Bulk