Course curriculum

  • 1
    1. Introduction
  • 2
    2. Using Social Ads Effectively
  • 3
    3. Best Practices for Using Facebook Ads
  • 4
    4. Best Practices for Using Twitter Ads
  • 5
    5. Best Practices for Using LinkedIn Ads
  • 6
    6. Measuring the ROI of Your Social Ads
  • 1.1 Course Overview 1.2 Course Materials
  • 2.1 Using Social Ads Effectively 2.2 The Value of Social Advertising 2.3 Best Practices for Planning Social Ads Campaigns 2.4 Best Practices for Executing Social Ads Campaigns: Getting Set Up 2.5 Best Practices for Executing Social Ads Campaigns: Ongoing Maintenance 2.6 Quiz
  • 3.1 Best Practices for Using Facebook Ads 3.2 Facebook Ad Structure 3.3 Facebook Campaign Options 3.4 Targeting Your Facebook Campaign 3.5 Advanced Audience Research and Targeting 3.6 Quiz
  • 4.1 Best Practices for Using Twitter Ads 4.2 Twitter Ad Options 4.3 Twitter Campaign Structure 4.4 Advanced Twitter Targeting 4.5 Quiz
  • 5.1 Best Practices for Using LinkedIn Ads 5.2 LinkedIn Ads Options 5.3 LinkedIn Campaign Structure and Targeting 5.4 Quiz
  • 6.1 Measuring the ROI of Your Social Ads 6.2 Social Ads Metrics to Track 6.3 Putting Measurement Data to Work 6.4 Quiz