Course curriculum

  • 1
    Lesson 1: Why Social Selling Matters for Sales Professionals
  • 2
    Lesson 2: Looking the Part On Your Social Media Channels
  • 3
    Lesson 3: Researching and Planning
  • 4
    Lesson 4: Social Prospecting and Engaging
  • 5
    Lesson 5: Social Selling in Regulated Environments
  • 1.1 The Value of Social Media for Sales Professionals 1.2 Why Social Selling Matters for Sales Professionals 1.3 How Social Selling Relates to Traditional Sales 1.4 Take Your Learning Deeper: Additional Resources 1.5 Quiz
  • 2.1 Looking the Part On Your Social Media Channels 2.2 Getting Your Social Selling Toolbox in Order 2.3 Looking the Part: Twitter 2.4 Looking the Part: LinkedIn 2.5 Looking the Part: Facebook Business Pages 2.6 Take Your Learning Deeper: Additional Resources 2.7 Quiz
  • 3.1 Researching and Planning 3.2 Where to Start with Researching and Planning 3.3 Researching and Planning by Network: LinkedIn 3.4 Researching and Planning by Network: Twitter 3.5 Researching and Planning by Network: Facebook Business Pages 3.6 How Hootsuite Helps with Research and Planning 3.7 ​Take Your Learning Deeper: Additional Resources 3.8 Quiz
  • 4.1 Social Prospecting and Engaging 4.2 How to get started with Prospecting and Engaging 4.3 How and Why You Should Share Social Content 4.4 Reaching Out - Best Practices for Direct Messaging 4.5 How Hootsuite Helps with Prospecting and Engagement 4.6 Hootsuite Amplify for Sales Professionals 4.7 Take Your Learning Deeper: Additional Resources 4.8 Quiz
  • 5.1 Social Selling in Regulated Environments 5.2 Social Selling in Regulated Environments 5.3 [OPTIONAL] Financial Services and Social Media Success 5.4 Take Your Learning Deeper: Additional Resources 5.5 Quiz